001 Advisory · GTM Audit & Strategic Roadmap

You don't have a
marketing problem.
You have a clarity problem.
You're too close to see it.

For founders and leadership teams at $3M–$20M who have already figured out how to grow — and then hit a wall.

Most companies at this stage are working on what's visible — channels, campaigns, conversion rates — while the real constraint sits one level up: a positioning gap, an ICP that no longer fits, a GTM motion that stopped working.

The GTM Audit finds that constraint. Tells you what to fix. Tells you what to stop.

The answer is usually already in your system. It just hasn't been made visible yet.

Apply for the GTM Audit →

Most engagements: $6,500–$9,500  ·  Limited to 2 per month

This is for you if

You had momentum.
Now growth feels harder.

The system that got you here isn't working the same way anymore.

Growth slowed after early tractionWhat worked at $1M–$3M isn't working the same way anymore. You're doing more, but getting less out of it — and it's not obvious why.

You're investing — but don't trust the resultsBudget is in market — ads, outbound, content. The activity is there. But you don't fully trust what's working — or what's actually driving growth.

Everything feels important, nothing is clearThere's no shortage of things to fix — channels, campaigns, hires. But without a clear view of what matters most, everything starts to compete for attention.

You've tried improving executionYou've tested channels, worked with agencies, iterated messaging. The effort is there. But results haven't followed the way they should.

At some point, the question shifts from how to execute better — to whether you're executing on the right things.

What's included

What's broken.
What matters. What's next.

The GTM Audit is a structured diagnostic — not a reporting exercise, not a consulting engagement, not a strategy deck. It's a process designed to do one thing: identify the constraint that's limiting everything else — and define exactly what to do about it.

Once that's clear, most decisions become obvious.

Most growth problems aren't channel problems. They're clarity problems. Wrong ICP. Positioning that doesn't convert. A GTM motion misaligned with how buyers actually decide. These don't show up in your ad dashboard. They show up in your results.

The output is a 90-day execution plan — specific, sequenced, built from your actual data. Not a list of recommendations. A decision: this is the constraint, this is what we fix first, this is what we stop doing.

Before we meet

Data Submission

NDA signed. Then you submit your business data — revenue trend, pipeline, channel spend, conversion metrics. We review it before Session 1. By the time we're on the call, we already know where to look.

Session 1

90-Minute Diagnostic

Not a discovery call. A diagnostic. We go deep on what's actually happening versus what the business thinks is happening. We've reviewed your data. We have hypotheses. The session tests them and surfaces what the numbers alone don't show.

Within 15 business days

Diagnostic Report & 90-Day Plan

The constraint becomes clear. What's behind it, explained. A 90-day execution plan that tells you exactly what to do, in what order, and why. A 12-month strategic direction provides the longer view — but the 90-day plan is what you act on immediately. No generic recommendations. Every decision is specific to your business.

Session 2

Decision Session

We walk through the findings and the plan together. Not to present — to decide. You leave with alignment on what you're doing first and why everything else waits. For companies ready to execute, this is where we discuss what comes next.

The outcome

You know exactly what to do next.

Not a report. Not a list of recommendations. A decision.

The primary constraint is named. The 90-day plan is sequenced. The things that don't matter right now become easier to ignore. You leave with clarity — on what to build, what to stop, and what to ignore until the constraint is removed.

Once the constraint is clear, the rest becomes easier to execute.

Proof of work

The pattern is consistent.
The constraint is always specific.

At this stage, growth issues usually come from misalignment — between who you're targeting, how you're positioned, and how your GTM motion actually works in the market.

These don't show up clearly in dashboards. They show up in results.

Fix the upstream misalignment and the downstream metrics move on their own.

Case 01 · Executive Education · High-Ticket B2B

3×

REVENUE GROWTH

A founder-led executive education company had stalled despite strong program quality and an active outbound motion. They attributed the problem to deliverability. The diagnostic told a different story.

The audit revealed a misaligned ICP and a value proposition built around features rather than outcomes. The right buyers weren't converting because the positioning didn't speak to what they were actually buying. We repositioned from the ground up: sharper ICP, outcomes-led messaging, reframed offer architecture.

3× revenue growth within one year of repositioning.

The outbound wasn't the only problem. The message mattered more.

Case 02 · Regional Contractor · No Digital GTM

385+

QUALIFIED INQUIRIES · YEAR ONE

A contractor doing $3M+ in annual revenue with zero digital GTM — no acquisition system, no structured pipeline, fully referral-dependent. The audit confirmed what the owner already sensed: the business had outgrown its growth model.

The roadmap defined a structured paid acquisition system around high-intent demand. The system was built, handed over as a permanent asset, and has been running for 18 months.

385+ qualified leads. $3M+ in closed revenue. 90 active conversations in pipeline. 200+ leads in long-term nurture.

The system outlived the engagement. That's the point.

The constraint is rarely visible from the inside. The team is executing. The founder is close to the business. Nobody has the distance — or the data — to see what's actually blocking growth.

The GTM Audit provides that distance. And a specific answer.

  • ICP that stopped matching the actual buyer
  • Positioning that converts at $1M, fails at $5M
  • Budget allocated to channels before strategy is clear
  • Sales and marketing executing against different buyer definitions
  • No clear decision on what to stop doing
Fernanda Krassuski, Founder of 001 Advisory

About

Fernanda Krassuski · Founder, 001 Advisory & 001 The Agency. I've spent 10+ years partnering with founders and leadership teams to diagnose growth constraints and rebuild GTM systems around the next stage. At Birthing of Giants I owned full GTM strategy for a high-ticket executive program — 3× revenue growth, Oxford conference from zero to 50 participants. At Mailshake I analyzed 1,000+ outbound campaigns across B2B companies, identifying the patterns that separate high-performing GTM systems from expensive noise. The GTM Audit is that diagnostic — made systematic, grounded in your data, and delivered as a decision rather than a document.

Worth considering

Most teams don't realize they're focused on the wrong thing until months later — after time and budget have already been spent.

Investment

The cost of not
knowing is higher.

Growth doesn't usually stall because of effort. It stalls because the system isn't aligned anymore. The GTM Audit identifies where — and what to do next.

Most engagements fall between $6,500 and $9,500 depending on GTM complexity — number of channels, products, GTM motion, and data maturity.

For businesses with more complex GTM infrastructure — multiple products, channels, or markets — scope and investment are confirmed on the fit call.

The GTM Audit is designed for companies already investing in growth — and ready to understand what's actually holding it back.

Limited to 2 engagements per month. Mutual NDA signed before data submission.

One-time investment

$6,500
to $9,500

Based on GTM complexity · Confirmed
after fit call · No surprises

Apply for the GTM Audit →

2 engagements per month

Apply

Tell us about your situation.

We review every application before reaching out. If there's a clear fit, you'll book a 30-minute call — enough to scope the engagement and confirm the investment. Limited to 2 engagements per month.

Fit Form