Homeowners are searching
for a pool company.
Are they finding you?
And even if they are finding you — most visit, look around, and leave. Everyone researching, budgeting, or planning for next summer leaves without a trace — and never enters your pipeline. We build the system that captures them before they're gone.
One company per city. Your competitors won't have this.
Most pool companies
have the same gap.
One conversion path
"Book a consultation" works for people ready to sign today. Everyone else — researching, planning, comparing contractors — visits your site and disappears. No name. No email. No way to follow up. You'll never know who they were or how close they were to buying.
Referral-dependent pipeline
Strong business. Fragile foundation. Word-of-mouth works until a new competitor moves in with a digital setup, an off-season hits, or your usual circles slow down. There's no controlled acquisition to fall back on — no predictable lead flow independent of luck and relationships.
Ads running. Nothing to show.
You've tried Google or Facebook. An agency ran campaigns, leads trickled in, most didn't close — and when you stopped paying, the account went dark. The problem was never the ads. It was the absence of a system around them: no lead capture, no follow-up, no pipeline to track what happened next.
No ownership of what was built
Many agencies run campaigns inside their own accounts. Your ad history, your audience data, your conversion signals — all locked behind their login. If you leave, you start from zero. No historical data. No retargeting audiences. Nothing carries over. You were renting, not building.
Tracking that lies to you
If conversions aren't configured correctly, every optimization decision the algorithm makes is based on bad data. A contact page view set up as a conversion event isn't a lead — it's noise. Google learns to chase the wrong signal, ad spend burns, and the reports still look green. You can't fix what you can't measure accurately.
No pipeline visibility
You know who closed last month. You don't know who's in conversation, who requested a quote three weeks ago and went quiet, or who downloaded your catalog and is still planning their backyard. Without a structured pipeline, follow-up depends on memory — and memory misses five-figure projects every season.
This system has already
been built. And it's still running.
"The system has helped us generate millions of dollars in closed and pipeline revenue while reducing the time our team spends on poor-fit leads. Our leads are stronger than ever — and the lead tracking structure has been a genuine surprise. We now have full visibility into who's in conversation, who's in nurture, and where every opportunity stands. Other marketers have been underwhelming by comparison."
Vincent Long Countryside Landscape & Pools · Ontario, CanadaCountryside Landscape & Pools, a regional pool and landscaping contractor in Ontario, Canada, had grown almost entirely through referrals. Strong reputation. No digital presence, no controlled acquisition, no pipeline structure.
We built a complete digital acquisition system from scratch — lead magnet, Google and Meta campaigns, CRM pipeline with automated follow-up sequences, full tracking and reporting. Total ad spend: $2,100/month — $1,800 on Google, $300 on Meta remarketing.
The system was handed over as a permanent asset. Ad accounts, CRM, landing pages, automations — all owned by the client from day one. It has been running for 18 months without rebuilding. 23 projects closed at an average of $150,000 each — $3.5M+ in total revenue.
This result was generated in a 5–6 month Canadian building season on a conservative ad budget. In a mid-sized US market with an 8–9 month active window and proportional ad spend, the same system runs longer, compounds faster, and produces more.
The system captures homeowners at every stage — not just the ones ready to sign today. Those 200+ leads in nurture are future projects. The 90 active conversations are this season's pipeline. The system keeps producing long after we're done building it.
23 closed projects. $3.5M+ in revenue. The client paused for winter with a full project calendar — not because the system stopped working, but because it worked too well.See the full case study — and check if your city is still open.
See the case study. Check your city →What gets built.
What becomes yours.
This isn't a campaign. It's a complete digital acquisition infrastructure — every component designed to work together, built on your accounts, handed over as your permanent asset.
Most agencies build campaigns inside their own accounts. When you stop paying, you lose everything — your ad history, your audience data, your conversion signals. What we build belongs to you from day one. If we stop working together tomorrow, you keep the entire system.
Everything below is included in the Month 0 build — launched and running before we move into monthly system management.
Lead magnet & conversion landing page
A downloadable project catalog or planning guide that captures homeowners before they're ready to book. The landing page is built specifically for paid traffic conversion — hosted on your domain, not ours — so the system works from day one, regardless of your current website.
Google Ads + Meta Ads campaigns
Campaigns built around how homeowners in your market actually search and decide. High-intent demand capture on Google. Remarketing on Meta to stay in front of prospects who visited but didn't convert. Every conversion event configured correctly from the start — no contact page views counted as leads.
CRM pipeline setup
A structured visual pipeline showing exactly where every lead stands — from first contact through active conversation to closed. No more losing a $150K quote because it fell off your radar. Includes one automated nurture sequence triggered when a lead comes in, prompting them toward a consultation booking.
Automated follow-up sequence
When a lead downloads the catalog, an automated sequence keeps them warm and moves them toward booking a consultation — so when they're ready to move forward, you're the first company they call. Not whoever ran an ad last week.
Full tracking & reporting
GA4, Meta Pixel, Google Tag Manager — configured correctly from the start. You'll know exactly where leads come from, what they cost, and what actually converts. Monthly performance report, weekly lead quality check-in, and one strategy call per month included in ongoing system management.
Knowing what to build is the easy part.
Getting it built right from the start, with clean tracking, campaigns converting, pipeline actually working — is where most attempts burn through six months of budget and fall apart.
Everything we build
is yours. Permanently.
Most agencies keep your ad accounts, your data, and your audience lists. We don't. Every component is built on your accounts, under your ownership, from day one. No agency lock-in. Ever.
Your Google Ads account
Campaigns, audiences, conversion tracking — built in your account, not ours. Your data stays with you.
Your Meta Ads account
Ad sets, creative, pixel data, custom audiences — permanently yours. No black-box reporting.
Your CRM and pipeline
Every contact, every conversation, every stage — in your system, accessible to your team.
Your landing page
A conversion-optimized page built for paid traffic — hosted on your domain, not ours. Built to run immediately, independent of your existing website.
Your automations
Follow-up sequences and nurture workflows — built in tools you own and control. No subscriptions that disappear when we do.
Your lead magnet
The project catalog or planning guide that drives the system — yours to update, reuse, and build on forever.
Get the case study and check if your city is still available.
Get the case study. Check your city →Simple.
Transparent.
Built around your market.
The numbers below reflect a standard single-market engagement for mid-sized US markets. Scope and ad spend vary by market density — every engagement starts with a conversation to scope it correctly.
Your ad spend goes directly to Google and Meta — not through us. You see every dollar spent and every result it produced. We earn nothing from your ad budget.
Unlike agencies that charge a percentage of your ad spend — creating an incentive to scale your budget rather than your results — our management fee is fixed. It covers the work and the system, not the money.
If your existing website can't support the system effectively, we'll tell you — and a conversion-optimized landing page is already included in the build to ensure you're running from day one. A full website rebuild is available as a separate engagement for companies ready for it.
- Ad campaign optimization — weekly
- Lead quality assessment and feedback
- Nurture sequence performance review
- Monthly performance report
- Monthly strategy call
CITY.
ONE
COMPANY.
Your competitors won't have this system.
We work with one pool and landscaping company per city. That's not a marketing line — it's a genuine commitment we make before the engagement starts.
The system we build for you becomes your competitive advantage. We won't sell the same infrastructure to the company down the road. Once your city is taken, it's taken.
→ Check if your city is still available — before someone else does
What's in.
What's not.
Included
Not included
What if your site
isn't built to convert?
Most pool company websites were built to look good — not to convert paid traffic. They load slow, bury the contact form, and give a homeowner researching a $150K backyard project no reason to identify themselves before they're ready to call.
Sending paid traffic to a weak website is the fastest way to burn your ad budget. Every click that doesn't convert is money you don't get back.
The system includes a solution for this from day one. A conversion-optimized landing page is built as part of the Month 0 build — hosted on your domain, not ours, designed specifically for paid traffic, and ready to run within 2–3 weeks of kickoff. You don't need to rebuild your website before generating leads.
For companies that want to go further — a full website rebuild is available as a separate engagement, scoped and quoted independently. It's not a prerequisite. It's an upgrade for when you're ready.
Senior strategy.
Dedicated execution.
Fernanda Krassuski — Founder, 001 The Agency. I lead strategy and client direction on every engagement. The system described on this page was built under my direction — every number on it is real, and it's still running 18 months later.
Depending on the scope and complexity of your market, I bring in specialists on demand — paid media, design, and build — so the right expertise is applied at the right stage. You get senior strategic oversight on your account throughout, not a junior team operating without direction.
I don't take on every client. If I don't think the system is right for your market or your business, I'll tell you before we start.
See the case study.
Check if your city is still available.
Fill in your details — we'll send the full case study to your inbox and confirm your city's availability within 1 business day.
If you're running multiple locations or higher ad spend, mention it — we'll scope accordingly.
No commitment. No sales call until we've confirmed fit.
Already seen enough? Book a 15-minute call directly →